Why launched VITAGEN COLLAGEN?

"Cosmeceuticals, foods that claim to keep you looking good, are the next big nutritional thing. Beauty foods have all had their start in Asia - usually Japan. The trend continues to grow and develop in Asia, we are beginning to see more beauty beverages. The launch of VITAGEN COLLAGEN is timely. It is the beginning of 'beauty-food revolution' in Singapore."

"Women aged 25 and over are prime customers for cosmetic supplements as they have both time and money and they want to be healthy and beautiful forever. Vanity is ultimately, an extremely powerful purchase motivator."

"Increasing life expectancy is a rising concern. This group of people try to maintain and enhance a healthy and active adult lifestyle and to ward off diseases and functional impairments that often accompany the aging process. Foods which deliver a well-recognized health benefit to consumers are now a significant market opportunity," explained Ms Irene Ling, Marketing Manager of Malaysia Dairy Industries Pte Ltd (MDI).
 
VITAGEN COLLAGEN
Introducing a revolutionary cultured milk innovation with collagen peptides and probiotics - VITAGEN COLLAGEN. Featuring a brand new gastronomy, contains 500mg of collagen peptides and 30mg of vitamin C.

Collagen is one of the most advanced ingredients. It is a protein in connective tissues, bones, tendons and skin.

VITAGEN COLLAGEN's unique formula combines with benefits of live probiotic cultures to help to maintain a healthy digestive system and prebiotic fibre to help support the growth of good bacteria in the intestines.

The floral flavours of VITAGEN COLLAGEN offer a new sensation to delight one's taste buds - Rose and Elderflower. The 3rd flavour is LB original. Its unique taste profile is well-liked by many.

Vitagen Collagen flavours

Key Product Benefits:
  • Fat free
  • Less sugar
  • High in fibre
  • High in vitamin C
  • Live probiotic cultures
  • With collagen peptides
 
Product Information
Name VITAGEN COLLAGEN
Content
 125ml per bottle
Suggested use
Daily consumption of 1-2 bottles, shake lightly before use
Key ingredients
  • billions of live probiotic cultures
  • marine collagen peptides 500mg
  • vitamin C 30mg
  • dietary fibre 7.5g
Certification
  • Healthier Choice Symbol
  • Halal certified by MUIS
Shelf-life
 7 weeks
Storage condition
 Keep refrigerated between 7°C to 10°C
Retail Price
$3.60 per pack of 5 bottles (inclusive of GST)
$0.85 per bottle (inclusive of GST)
Availability
 Hypermarts, supermarkets, convenience stores, pharmacies

 
What is Collagen?
Collagen is the main protein of connective tissue in animals and the most abundant protein in animals and the most abundant protein in mammals, making up about 40% of the total mass.

Collagen is the main component of skin, cartilage, ligaments and tendons, and the main protein component of bone and teeth due to its tough and inextensible (with great tensile strength) property.

Along with soft keratin, it is responsible for skin strength and elasticity, and its degradation leads to wrinkles that accompany aging.
 
Cosmetics Benefits?
The biggest concern for skin is when skin loses its appeal with sagginess, and which it is a sign of a shortage of collagen in the skin's dermal layer.

Collagen accounts for 70% of the dermis, and it supports the skin being supple and taut.

And the lack of collagen, the epidermis and the keratin layer will crumble and droop. This results in sagging skin or wrinkles.

Epidermis

Source: Alkemi
 
Nutraceutical Benefits
Collagen has been clinically proven to help maintain healthy human body joint function, supporting athletic activities and everyday movement.
  • One international mulitcentre (US, UK and Germany) placebo-controlled human trial with 373 volunteers was recently finished by the well recognized Arthritis expert Roland W. Moskowitz (Role of collagen hydrolysate in bone and joint disease, Semin Arthritis Rheum 2000 Oct;30(2);87-99)
Often, athletes and bodybuilders place a great deal of strain on ligaments and joints, leading to injury. And as people age, the connective tissues wear out and are prone to damage. Fortunately, collagen supplements can help with re-synthesizing and preserving collagen and counteract some of the wear and tear of the joints.

Bones

Source: Alkemi Technologies Co. Ltd
 
Factors Affecting Production of Collagen
Age, stress, unbalanced diet, environmental toxins and sun exposure are factors which causing our skin to lose its elasticity, radiance and smoothness.

At age 25, the generation of collagen starts to drop.

Ageing

At age 60, the level of collagen reduced to less than half, resulting our skin to become thinner and less firm.

chart

Source : Arthred F & Beauty