VITAGEN - First Cultured Milk in Singapore
In 1977, understanding that a healthy digestive system is the key to helping Singaporeans lead a long and healthy life, the Malaysia Dairy Industries Pte Ltd (MDI) introduced VITAGEN - the first cultured milk in Singapore before other brands of cultured milk drink.
 
VITAGEN LESS SUGAR
In 2004, VITAGEN was re-launched to VITAGEN Less Sugar to meet the increasing needs of healthy consumers. VITAGEN Less Sugar is specially formulated for consumers who are health conscious and are concerned about their sugar intake.

Tests have proven that VITAGEN has the lowest sugar per 100ml among all cultured milk in Singapore. In fact, VITAGEN has 50% less sugar* than regular cultured milk drinks. Despite being less sugar, it still taste wonderfully delicious as it contains Fructose from fruit juice, which naturally taste sweeter than Sucrose (ie normal sugar), hence less sugar is used to attain the sweetness level.

An added goodness is that VITAGEN Less Sugar is the only cultured milk drink that is high in dietary fibre. VITAGEN Less Sugar also meets the Nutritional Guidelines of the Health Promotion Board (HPB) as a healthier choice.

*Source: Sugar test report from an accredited laboratory. Comparison based on per 100ml
 
Key Product Benefits:
  • Fat free
  • 50% Less sugar
  • High Fibre
  • Live Probiotics from Denmark
 
Flavours
  • LB Original
  • Grape

  • Apple
  • Peach
Pack/Size
1 x 125ml
5 x 125ml
Price
$0.65
$2.85
 

Ingredients (LB Flavour)

Dietary fibre (inulin, polydextrose), fructose, sucrose, milk solids, glucose, permitted stabilisers, natural flavouring, lactobacillus culture (probiotics).
 

Ingredients (Fruit Flavours)

Dietary fibre (inulin, polydextrose), fructose, milk solids, fruit juice concentrate, sucrose, glucose, permitted stabilisers, citric acid, permitted flavouring, permitted colouring, lactobacillus culture (probiotics).
 
Nutrition Information

Serving size: 125ml    
  LB flavour Per Serving Per 100ml Fruit flavours Per Serving Per 100ml
Energy
53 kcal (223 kj)
42 kcal (176 kj)
53 kcal (223 kj)
42 kcal (176 kj)
Protein
1.4 g
1.1g
1.4 g
1.1g
Total fat
0 g
0 g
0 g
0 g
- saturated fat
0 g
0 g
0 g
0 g
Cholesterol
0 mg
0 mg
0 mg
0 mg
Carbohydrate
11.8 g
9.4 g
11.9 g
9.5 g
- total sugars
11.8 g
9.4 g
11.8 g
9.4 g
Dietary fibre
7.5 g
6.0 g
7.5 g
6.0 g
Sodium
58 mg
46 mg
58 mg
46 mg

 
ISO 9001:2008 Certification
VITAGEN LESS SUGAR is produced right here in Singapore by Malaysia Dairy Industries Pte Ltd. In 1994, we were awarded the ISO 9002 Certification for Quality Management System. In 2003, it was upgraded to ISO 9001:2000 certification, and renew to ISO 9001:2008 in 2010. With the ISO certification, the company improved its internal processes, ensuring consistent product quality and faster response to customers' requirements.
 
Hazard Analysis Critical Control Point (HACCP)
In 2001, seeing the need to assure consumers of safe & wholesome food, Malaysia Dairy Industries Pte Ltd embarked on a food safety program and subsequently achieved Hazard Analysis Critical Control Point (HACCP) certification. This program focuses on food safety from the procurement and handling, manufacturing and distribution of the final goods.
 
HALAL Certified
To ensure that all Muslims can enjoy VITAGEN LESS SUGAR, we have not only selected ingredients suitable for Muslims but also obtained Halal certification from Majlis Ugama Islam Singapura (MUIS). MUIS is the highest Islamic authority in Singapore & the only authorised body to issue halal certificates.